Launch Like a Pro: A Strategic Checklist for Debut and Seasoned Authors Alike
 
An Online Masterclass with Award-Winning Publicist Alison Barrow
Monday May 18th 7-8.30PM GMT
Cost £35+VAT
 
IS YOUR PUBLISHER DOING ENOUGH TO PROMOTE YOUR BOOK?
 
And more importantly, how can you best support their efforts with your own?
 
Alison Barrow has spent decades at the highest level of UK publishing, launching some of the biggest bestsellers of the past twenty years. 
 
In this insider-led session, she’ll show you exactly how publicity works from both sides. She’ll discuss what your publisher is doing and why, what factors determines which authors get the most attention, how to have more productive conversations with your publicist and how to collaborate more effectively. Finally, she’ll discuss where author-led activity can genuinely add value. 
 
Practical, strategic and grounded in industry reality, it will help you avoid wasted effort and focus on what really drives coverage.
 
By the end of this session, you will:
Understand how in-house publicity teams prioritise and make decisions
Know how to collaborate with your publicist to maximise opportunities
Identify where your own efforts can meaningfully support publisher activity
Learn what journalists and producers will respond to
Focus your time on publicity actions that lead to real coverage
 
This workshop will be conducted via Zoom and is aimed at both traditionally published writers as well as independent authors. Places will be limited to keep the session interactive. A link to join will be sent out the day before and a full recording will be made available after the event for those who cannot join on the day. Please select COLLECT FROM SHOP from the drop down menu at checkout when purchasing: this is a virtual product so there will be no delivery cost. VAT/TAX will be added at checkout.
 
Alison Barrow is PR Director of Transworld, an award-winning UK publicist who has worked for over 30 years alongside some of the most successful writers published in the last three decades. She has a proven track record in establishing global bestselling writers and coordinating major international events. At PRH, Alison is responsible for leading a team of publicists and developing and implementing creative, tailored and impactful cross-platform campaigns.