Paid Advertising: Waste of Cash Or Worth It?
 
An Online Masterclass With Marketing Expert Eleanor Pilcher
Monday May 18th 7-8.30PM GMT
Cost £35+VAT
 
IS YOUR PUBLISHER DOING ENOUGH TO MARKET YOUR BOOK?
 
It’s the question almost every author asks but rarely gets a straight answer to. 
 
Eleanor Pilcher runs paid advertising across hundreds of titles at Bookouture, one of the UK’s most commercially successful digital publishers. She’ll give you an honest, insider account of how publishers allocate ad budgets, which books get spend and why, and where most authors sit in the pecking order.
 
She’ll show you how to work out what your own publisher is doing, how to have a more informed conversation with your marketing team, and how to make a credible case for more support if you feel you’re not getting it. And if your publisher simply isn’t doing enough — she’ll help you think through when and where it might make sense to step in with your own spend.
 
By the end of this workshop you will understand:
 
The current advertising landscape and how it has changed.
How marketing departments allocate budgets.
Where your book sits within your publisher’s pecking order.
How to make the internal case for more spend on your title.
When and where it might be beneficial to spend your own money.
 
Aimed primarily at traditionally published authors, this session may also be relevant for indies, but is not a how-to-run ads session. It will help you advocate for your book and make clear-eyed decisions about what to do if advocacy isn’t enough. Places will be limited to keep the session interactive.
 
This workshop will be conducted via Zoom and a full recording will be made available after the event for those who cannot join on the day. Please select COLLECT FROM SHOP from the drop down menu at checkout when purchasing: this is a virtual product so there will be no delivery cost. VAT/TAX will be added at checkout. A link to join will be sent out the day before the session.
 
Book our first two workshops, PAID ADVERTISING and LAUNCH LIKE A PRO and save £10 off the price for both! Book all three workshops and save £20! Just select the correct bundle from the drop down menu.
 
Eleanor Pilcher is an award-winning book marketer, formerly Freelance Marketing Consultant working closely with leading publishers and authors, and is now Head of Digital Marketing & Campaigns at Bookouture. She is also a traditionally published novelist with HarperCollins, Bedford Square and Penguin Michael Joseph.